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Born in Morocco. Made for your hair.

FrizzOctober 25, 20265 min read

Anti-frizz: 7 steps against hair that frizzes in humidity

Hair that frizzes in humidity: why it swells, and 7 simple anti-frizz steps to keep your lengths smooth every day.

Anti-frizz: 7 steps against hair that frizzes in humidity

The short answer

Hair frizzes in humidity because a dry fibre absorbs water from the air and swells. To limit frizz: do not rub with a towel, detangle on damp hair, use conditioner, then a small amount of anti-frizz serum on the lengths.

By the sea, in Casablanca, Agadir or Tangier, or simply after a hot shower, hair swells and frizzes. It is not a flaw: the fibre is reacting to humidity in the air. A few simple steps help keep it under control.

Why hair frizzes

Dry or damaged hair absorbs humidity from the air. It swells unevenly and small strands lift. The smoother and better nourished the fibre, the less it reacts.

The 7 steps

  • Do not rub with a towel. Gently squeeze your lengths, or use a microfibre towel.
  • Detangle on damp hair with a wide-tooth comb, from the ends up to the roots.
  • Do not skip conditioner. It smooths the fibre after washing.
  • Apply serum to slightly damp hair, in a small amount, on the lengths.
  • Dry in the direction of the hair, from root to tip, if you use a hairdryer.
  • Avoid touching your hair constantly once it is styled.
  • At night, tie it loosely or use a satin pillowcase.

The finishing step

An anti-frizz serum is applied last, smoothing the areas that swell. Smoothix is designed for this moment. For an extra veil of softness, Lumimist mist is sprayed from a distance. Both come together in the finishing duo.

Frequently asked questions

When should I apply an anti-frizz serum?

On slightly damp or dry hair, in a small amount, on the lengths and ends. Avoid the roots.

Why does my hair frizz by the sea?

Sea air is very humid. A dry or damaged fibre absorbs this humidity and swells unevenly.

Does a hairdryer make frizz worse?

Drying in every direction can lift the fibre. Dry from root to tip, at moderate heat.

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